Our new salt brand Chakardi Salt is promotoed for the first time at the IIM Food Festival. The first day of the festival was very crowded. There was a lot of media attention and people were really interested in buying the salt. The Indian customers are in general curious and critical, but many of them like the idea of fair trade and eco-friendly salt. On the first day we sold 365 packages of salt.
In our stand you can experience the atmosphere of a saltfarm and see how the eco-friendly salt is made. There is a well, the windmill is installed and Bhanabhai and Hatubhai, two of the salt farmers that came over to Ahmedabad, made real salt pans of mud.
Working together with our GIAN colleagues to set up and run the fair is a good experience. And all the positive reactions of the people on the fair motivates us a lot.