While Emma and I were busy with the windmill itself, Nick was working on the business model. Nick spend several days in Bhavnagar talking to people related to the salt business. He visited a factory where they wash and package the salt and talked with different salt traders that deliver to that factory. He also met some local entrepreneurs that helped him around in Bhavnagar. After getting these contacts we decided with Mahesh to trial test our own salt business. The unique selling points of our salt are:
1. A fair price for the farmer, so they can afford a windmill and be more independent.
2. Eco-friendly salt, created by the windmill without adding any chemicals.
3. Healthy salt, by only washing the salt the healthy sea minerals stay in the salt.
By buying 3 tons of salt from the salt farmers in Amreli (that helped us earlier in the project). We would buy their salt, wash and package it in Bhavnagar, then sell it at the IIM food festival in Ahmedabad and see how people react. Furthermore we want to attract Indian entrepreneurs at the festival who would like to make a real business of it.